Revenue Intelligence & Attribution
Know which channels, campaigns, and touches are actually driving closed revenue.
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Most B2B teams are running outbound, paid ads, and content simultaneously — with no way to connect any of it to closed revenue. Marketing optimizes for MQLs. Sales ignores them. Leadership makes budget decisions based on gut feel.
We build a full-funnel attribution model that connects every marketing touch to pipeline and closed-won revenue. You'll know your CAC by channel, your payback period, and which campaigns are actually worth running.
This isn't just dashboard work. We redesign your data model to capture attribution properly at every stage, then surface it in reports your team actually uses.
Deliverables
- Multi-touch attribution model (first touch, last touch, linear)
- Campaign-to-close revenue tracking
- CAC, LTV & payback period dashboards
- Marketing ↔ Sales handoff automation
- Monthly cohort reporting setup
Tools we use
Who this is for
Marketing teams who can't prove ROI to leadership
Revenue leaders making channel investment decisions blind
Companies with misaligned sales and marketing teams
Businesses preparing for a funding round who need clean attribution data
What you walk away with
Full visibility into which channels are generating closed revenue
Confident budget allocation based on real CAC data
Aligned sales and marketing with shared pipeline definitions
Frequently asked questions
What attribution models do you implement?
We typically implement first-touch, last-touch, and linear attribution — and help you understand when to use each. For most B2B teams, a combination of first-touch (for awareness) and last-touch (for close credit) gives the clearest picture.
Do we need a specific marketing stack for this?
HubSpot is the core. Beyond that, we work with whatever you're running — Google Ads, LinkedIn, content, outbound. The goal is pulling everything into one attribution model regardless of channel.
How is this different from HubSpot's built-in attribution reporting?
HubSpot's attribution reporting is a good starting point but has limitations — especially for multi-channel B2B journeys. We build on top of it, filling in the gaps with custom properties, workflows, and supplementary reporting.
Can you help define our MQL criteria?
Yes — and we strongly recommend it. Poorly defined MQLs are usually the root cause of sales and marketing misalignment. We'll work with both teams to define criteria everyone agrees on and build the scoring logic to match.
Ready to get started?
Book a 30-minute strategy call. We'll review your current setup and tell you honestly what needs to happen first.
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